Clothing often seems to be with us only for a while, limited by comfort, or design judged by fashion, while at GOELIA, we believe that garments should be sustainable, which is not only a definition of fashion, but also a responsibility to the environment and society.
GOELIA is committed to promoting energy-saving and emissions reduction in our production and operations, to explore more sustainable opportunities for our customers, suppliers, employees and partners to share a healthier, greener and more peaceful future.
At GOELIA, our primary objective is to provide women with fashionable clothing options that are both stylish and sustainable. To achieve this, we carefully select eco-friendly natural fabrics such as mulberry silk, triacetate and merino wool, which not only reduce our carbon footprint but also minimize waste. We strongly believe that opting for sustainable fashion is not only socially responsible but also a step towards a brighter future.
The detergents, solvents and dyes used in the manufacture of the apparel industry account for one-fifth of industrial water pollution. GOELIA is attempting to de-industrialize production to contribute to the eco-friendly sustainability of the industry.
The XIANGYUN silk, made with scoparia plant juice as the dye and 100% mulberry silk as the embryo, is produced purely and naturally through clay sealing and sun drying. This approach ensures that Xiangyun silk is produced purely and naturally, without the use of harmful chemicals or industrial processes.
This fabric offers a harmonious blend of luxury and sustainability, its timeless appeal ensures that garments made from Xiangyun silk have a longer life, reducing the need for replacements and minimizing waste. GOELIA's dedication to ethical sourcing and eco-friendly processing makes Xiangyun silk a valuable addition to your wardrobe, symbolizing both opulence and environmental responsibility.
Mulberry silk, available through GOELIA, is an exemplary fabric that embraces sustainability. This luxurious textile is produced from silkworms that exclusively feed on mulberry leaves, who thrive without the need for chemical pesticides, promoting healthier ecosystems. Additionally, the dyeing and finishing processes employed by GOELIA use environmentally friendly methods, significantly reducing water and energy consumption.
Garment disposal has become a global issue, with four-fifths of the world's discarded clothing entering the waste stream and being incinerated. At GOELIA, we hope every garment ends up in nature. Mulberry silk is biodegradable, ensuring that it doesn't contribute to environmental waste when its life cycle ends. Beyond its eco-friendliness, it is known for its strength an d longevity, reducing the frequency of replacement and lessening its overall environmental footprint.
Tri-acetate, offered by GOELIA, is derived from cellulose, sourced from sustainable forestry. This conscientious approach ensures responsible resource management. The production process of tri-acetate is designed to be highly efficient, minimizing waste and conserving resources, making it an eco-conscious choice for consumers.
Beyond its eco-friendly sourcing and production, tri-acetate has practical benefits that contribute to sustainability. Garments made from this fabric are resistant to wrinkles, reducing the need for frequent ironing and, in turn, saving energy. Tri-acetate is renowned for its durability and low-maintenance properties, meaning that the clothing made from it lasts longer, reducing the overall demand for new garments.
Merino wool from GOELIA proudly garners the prestigious certification from Woolmark.com. This acknowledgment underscores GOELIA's commitment to responsible sourcing, fostering the well-being of both sheep and the environment. Merino wool, renowned for its natural and biodegradable properties, stands as a testament to sustainability. It excels in providing exceptional insulation, thus reducing the need for artificial heating and cooling.
The durability of this fabric significantly extends the life of garments crafted from it, consequently lessening the overall demand for new clothing. Beyond its sustainability merits, Merino wool ensures supreme comfort and style, elevating your wardrobe.
Certified fabrics not only ensure quality but also reflect a commitment to sustainable and environmentally responsible production practices.
GOELIA is committed to both customer and environmental responsibility. Our fabrics are certified by professional agencies, ensuring the safety and quality of our products while contributing to sustainable development.
Certified fabrics not only ensure quality but also reflect a commitment to sustainable and environmentally responsible production practices.
GOELIA is committed to both customer and environmental responsibility. Our fabrics are certified by professional agencies, ensuring the safety and quality of our products while contributing to sustainable development.
Certified fabrics not only ensure quality but also reflect a commitment to sustainable and environmentally responsible production practices.
GOELIA is committed to both customer and environmental responsibility. Our fabrics are certified by professional agencies, ensuring the safety and quality of our products while contributing to sustainable development.
Certified fabrics not only ensure quality but also reflect a commitment to sustainable and environmentally responsible production practices.
GOELIA is committed to both customer and environmental responsibility. Our fabrics are certified by professional agencies, ensuring the safety and quality of our products while contributing to sustainable development.
From April 22nd, GOELIA worldwide stores gradually replace paper bags with eco-friendly tote bags and will continuously review our stores to explore the best mechanisms for environmental friendliness. We sincerely invite all members to join us in a sustainable romance!
GOELIA‘s globle store image "HEADY's Wonderland" is an extraordinary shopping destination that offers a unique blend of culture, travel, leisurely shopping, healing, and entertainment. The store is dedicated to helping urban dwellers retain their childlike wonder by providing them with a constant connection to the natural world. Guests can gaze up at the stars, take in the fragrant forest air, and even interact with a koala.
While we greatly reduce chemical materials to build stores, we also further provide more oxygen for urban air purification. The press has lauded GOELIA stores as "probably the most oxygen-efficient boutique in the world.” It is an ideal destination for those seeking sustainable fashion choices and an immersion in nature.
In Guangzhou where GOELIA is headquartered, it has also carried out a local cultural conservation project, upgrading an old arcade building established in 1949 into a modern natural and cultural space.This architectural project has been selected in the "City Guide GUANGZHOU" section of the internationally renowned magazine Wallpaper, and continues to convey a sustainable, healthy and high-quality fashion lifestyle.
For more than 20 years, travelled to more than 30 countries and cities, GOELIA has been bringing back and sharing the fashionable quality lifestyle of nature and civilization to all consumers.
Since 2002, GOELIA's Global Journeys have explored over 30 countries and cities, including the United States, the United Kingdom, Australia, France, Spain, Italy, and more. These journeys have not only been a wellspring of inspiration but have also allowed us to witness the beauty of diverse landscapes. We've transformed these experiences into seasonal publications that we proudly share with our consumers year after year.
The founder of the GOELIA brand is a passionate advocate of sustainable travel. His values and perspectives today are deeply rooted in his eco-conscious adventures. To him, travel is more than just discovering new horizons; it's a way to uncover how nature and fashion can harmoniously weave into the brand's ethos.
Our fashion designers meticulously track global fashion trends with a sustainability perspective. They seek elements that align with GOELIA's sustainable values and then explore eco-conscious destinations where these elements can be creatively interpreted. They embark on these journeys, drawing sustainable inspiration while they travel and simultaneously sketching their eco-conscious creative visions.
Throughout more than two decades of global traveling, GOELIA has found boundless inspiration in the wonders of both nature and human civilization. This extensive journey has nurtured a profound desire to craft a haven where people can completely unwind and reconnect with the natural world.Till 2019,we have more than 14,000 trees planted on Kangaroo Island, Autralia.
In pursuit of this ambitious goal, GOELIA also has forged partnerships with renowned Tree House Master Takashi Kobayashi and visionary designers from diverse corners of the world. Their combined efforts have resulted in an impressive array of treehouse ideas that are not only breathtakingly beautiful but also environmentally sustainable. These treehouses serve as a testament to human ingenuity, celebrating our deep-rooted connection with the natural world.
In the summer of 2019, a devastating four-month-long fire engulfed Australia, with Kangaroo Island suffering the most. Over half the island's land was reduced to ashes, and it's estimated that more than 30,000 koalas perished in the blaze.
Upon receiving this heart-wrenching news, the GOELIA team promptly sprang into action, racing to Kangaroo Island to join the valiant efforts to combat the raging fire.
It's our unwavering commitment to safeguarding nature and its innocent inhabitants. GOELIA is resolute in doing whatever it takes to protect the environment and its precious creatures, driven by a deep-seated love for our planet.
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