GOELIAの最初のヨーロッパ店舗
02 Dec 2024
On November 28, 2024, Thanksgiving Day, GOELIA marked another milestone in its brand journey with the grand opening of its first European global flagship store on Passeig de Gràcia in Barcelona, Spain. This event is not just the launch of a new store but also a significant chapter in GOELIA’s mission to blend global cultures with the elegance of Eastern aesthetics.
A Journey of Gratitude: Lighting Up the World
As an original Chinese fashion brand, GOELIA is driven by its belief in “bringing Eastern charm to the world.” Through dedication and creativity, GOELIA continues to seamlessly integrate Chinese culture with global fashion. From its origins in China, GOELIA has steadily unlocked major international landmarks:
Singapore: Jewel Changi Airport and Orchard Road, setting new trends in Asia.
Australia: Sydney’s Westfield Shopping Centre and George Street, offering soothing seasonal fashion.
Spain: Passeig de Gràcia in Barcelona, a cornerstone in GOELIA’s European expansion.
The opening of the Barcelona flagship store symbolizes GOELIA’s growing presence on the global stage and serves as a heartfelt celebration of its 30th anniversary, just around the corner in 2025.
Singapore: Jewel Changi Airport and Orchard Road, setting new trends in Asia.
Australia: Sydney’s Westfield Shopping Centre and George Street, offering soothing seasonal fashion.
Spain: Passeig de Gràcia in Barcelona, a cornerstone in GOELIA’s European expansion.
The opening of the Barcelona flagship store symbolizes GOELIA’s growing presence on the global stage and serves as a heartfelt celebration of its 30th anniversary, just around the corner in 2025.
Passeig de Gràcia: A Fusion of Art and Fashion
Passeig de Gràcia is not only one of Barcelona’s most iconic streets but also a hub of global culture, art, and fashion. Home to some of the world’s most renowned architectural masterpieces and luxury brands, it is a beacon of style and sophistication. Located at the heart of this prestigious avenue, the GOELIA flagship store is just 200 meters away from Antoni Gaudí’s famous works, Casa Milà (La Pedrera) and Casa Batlló. This prime location makes it a must-visit destination for travelers and fashion enthusiasts alike. Whether you are exploring Passeig de Gràcia’s artistic heritage or simply soaking in the vibrant atmosphere of Barcelona, the GOELIA store offers an unparalleled experience where global fashion meets Eastern elegance.
Store Design: A New Interpretation of “Green Wonderland”
Staying true to its signature “Green Wonderland” design philosophy, GOELIA has infused its flagship store in this global fashion capital with its unique aesthetic and cultural identity. The design team paid utmost respect to the local architectural heritage, retaining the original layout, historical ceilings, and textured flooring while incorporating GOELIA’s iconic elements:
Starry Sky Design: Inspired by the vastness of the universe, reflecting GOELIA’s endless pursuit of creativity.
Greenery Accents: A harmonious blend of nature and urban life, creating a tranquil shopping environment.
Custom Furniture: A seamless integration of Eastern and Western cultural elements, showcasing the brand’s refined artistry.
Walking through the store feels like transitioning from the bustling city streets into a serene "Green Wonderland," where the unique charm of Barcelona meets GOELIA’s distinctive interpretation of Chinese culture and global fashion.
Starry Sky Design: Inspired by the vastness of the universe, reflecting GOELIA’s endless pursuit of creativity.
Greenery Accents: A harmonious blend of nature and urban life, creating a tranquil shopping environment.
Custom Furniture: A seamless integration of Eastern and Western cultural elements, showcasing the brand’s refined artistry.
Walking through the store feels like transitioning from the bustling city streets into a serene "Green Wonderland," where the unique charm of Barcelona meets GOELIA’s distinctive interpretation of Chinese culture and global fashion.
A New Chapter of Global Expansion in the Spirit of Gratitude
The ribbon-cutting ceremony on November 28 was not only the official opening of GOELIA’s Barcelona flagship store but also a celebration of the brand’s remarkable global journey. As GOELIA approaches its 30th anniversary, it continues to embody the values of its mantra: "Travel More, Live More." From China to Asia, Australia, and now Europe, GOELIA has steadily built its milestones with the unwavering support of its customers worldwide. As a Chinese brand, GOELIA is proud to showcase Eastern culture and fashion across different countries, emphasizing the importance of cultural exchange and mutual appreciation.
Anticipation and Inspiration
Whether you are a traveler or a fashion lover, Passeig de Gràcia is a must-see destination. And GOELIA’s flagship store promises to be an essential stop on your journey. We invite you to explore the intersection of art, culture, and fashion in this beautifully designed space. We look forward to welcoming you and sharing the magic of art and fashion at GOELIA !
GOELIA MARKS EUROPEAN DEBUT WITH BARCELONA STORE
On November 28, Chinese fashion brand GOELIA officially opened its first European store, becoming the first Chinese fashion brand to enter Passeig de Gràcia, Barcelona. This milestone marks not only a significant step in GOELIA's globalization strategy but also heralds a new phase of Chinese fashion’s emergence on the international stage. Founded in China in 1995, GOELIA has focused on women's apparel for nearly three decades, building a customer base across 60 countries. The Barcelona store opening is a key step in its international expansion, aimed at strengthening its presence in Europe.
Passeig de Gràcia is one of the most sought-after shopping streets for international retailers, boasting an availability rate of just 3.6%. It attracts both locals and tourists, who spend an average of 84 minutes in the area. Known as a hub of modernist architecture and a treasure trove of World Heritage Sites, the avenue showcases iconic works by globally renowned architects and serves as a pilgrimage site for lovers of modern architecture. Commercially, it is a global stage for luxury brands and fashion art, bringing together international high-end labels and local designer brands. For brands and individuals who value aesthetics, artistic mastery, and premium quality, Passeig de Gràcia is an unmissable world-class landmark.
“Choosing Barcelona as our first entry point into the European market is a strategic decision, as the city is a major fashion, art, and cultural hub in Europe,” explained Niki Wu, the CEO of GOELIA. The new store, spanning 320 square meters, is located in one of the most coveted sections of Passeig de Gràcia, known for its compelling mix of high-end and luxury brands.
“Opening our first European store on this street is not just a strategic move but also a foundational step in shaping our brand image. This area is home to numerous high-end fashion brands, international luxury boutiques, and iconic landmarks like Casa Milà and Casa Batlló. As an Asian brand, we are honored to showcase the uniqueness of Asian fashion and culture in such a prestigious environment,” added Niki Wu.
Beyond Barcelona, GOELIA plans to expand into other European cities like Madrid and explore markets in Italy, France, and the United Kingdom. Fueled by growing interest from retailers in prime locations, Barcelona’s commercial property leasing market saw a cumulative 9% growth in transaction volume in the third quarter. Against this backdrop, the fashion and accessories sector led new openings, accounting for 56% of the total, followed by specialized retail operators (28%), primarily in perfumery and beauty, and the sports sector (9%).
GOELIA’s entry into Europe reflects a deliberate decision to engage directly with international luxury brands, while also presenting a comprehensive test of its product design, brand culture, and business strategies. European consumers are known for their refined tastes and high expectations for fashion and quality, alongside a strong appreciation for sustainability and eco-conscious practices. GOELIA’s fashion philosophy, “Nature + Civilization = Fashion,” focuses on natural, high-quality fabrics and Chinese heritage textiles, aligning perfectly with global trends in sustainability. The brand also fills a unique niche in the local market with its differentiated style system, addressing a gap in Oriental fashion. Strategically, GOELIA adheres to its philosophy of offering “better-quality clothing at a lower cost proportion,” positioning itself in the mid-to-high-end market with an exceptional price-to-quality ratio, thus connecting with global high-end consumers.
Passeig de Gràcia is one of the most sought-after shopping streets for international retailers, boasting an availability rate of just 3.6%. It attracts both locals and tourists, who spend an average of 84 minutes in the area. Known as a hub of modernist architecture and a treasure trove of World Heritage Sites, the avenue showcases iconic works by globally renowned architects and serves as a pilgrimage site for lovers of modern architecture. Commercially, it is a global stage for luxury brands and fashion art, bringing together international high-end labels and local designer brands. For brands and individuals who value aesthetics, artistic mastery, and premium quality, Passeig de Gràcia is an unmissable world-class landmark.
“Choosing Barcelona as our first entry point into the European market is a strategic decision, as the city is a major fashion, art, and cultural hub in Europe,” explained Niki Wu, the CEO of GOELIA. The new store, spanning 320 square meters, is located in one of the most coveted sections of Passeig de Gràcia, known for its compelling mix of high-end and luxury brands.
“Opening our first European store on this street is not just a strategic move but also a foundational step in shaping our brand image. This area is home to numerous high-end fashion brands, international luxury boutiques, and iconic landmarks like Casa Milà and Casa Batlló. As an Asian brand, we are honored to showcase the uniqueness of Asian fashion and culture in such a prestigious environment,” added Niki Wu.
Beyond Barcelona, GOELIA plans to expand into other European cities like Madrid and explore markets in Italy, France, and the United Kingdom. Fueled by growing interest from retailers in prime locations, Barcelona’s commercial property leasing market saw a cumulative 9% growth in transaction volume in the third quarter. Against this backdrop, the fashion and accessories sector led new openings, accounting for 56% of the total, followed by specialized retail operators (28%), primarily in perfumery and beauty, and the sports sector (9%).
GOELIA’s entry into Europe reflects a deliberate decision to engage directly with international luxury brands, while also presenting a comprehensive test of its product design, brand culture, and business strategies. European consumers are known for their refined tastes and high expectations for fashion and quality, alongside a strong appreciation for sustainability and eco-conscious practices. GOELIA’s fashion philosophy, “Nature + Civilization = Fashion,” focuses on natural, high-quality fabrics and Chinese heritage textiles, aligning perfectly with global trends in sustainability. The brand also fills a unique niche in the local market with its differentiated style system, addressing a gap in Oriental fashion. Strategically, GOELIA adheres to its philosophy of offering “better-quality clothing at a lower cost proportion,” positioning itself in the mid-to-high-end market with an exceptional price-to-quality ratio, thus connecting with global high-end consumers.
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