グランマコアとは何ですか？
14 Oct 2024
When you read the headline “Pete Davidson dressed like a senior citizen and it's cool” in any other month or year, and we'd think someone woke up today and decided to make a joke on the entire internet. Who would have thought that, right? And no, we're not talking about the retro style, which does not come and go in a season, but about the actual closet of our grandparents - it's what became the new megatrend, which is now followed by celebrities. Yes, yes, it's already a fact!
Not so long ago, stylists taught how to avoid mistakes when building a closet, so as not to look like a grandmother. But today both old and young do not mind to try on knitted vests, funny hats and long skirts. Grandma style continues its march across the planet. And not so long ago, the Network flew viral photo, which captures a laughing grandmother, who saw a young man in a similar coat in a plaid. There are enough fashion houses and celebrities who promote this style to the masses. For example, the Italian brand Miu Miu presented a whole collection for the fall-winter season 2023 in grandmacore style - with knitted sweaters, long straight skirts, cozy cardigans and discreet colors. Grandma's comfort in all its glory!
It's time to turn to your grandmothers for fashion advice, because trends from the 60s and 70s are gaining insane popularity. But before we get started, let's first understand what grandmacore fashion is and what trend it is.
Not so long ago, stylists taught how to avoid mistakes when building a closet, so as not to look like a grandmother. But today both old and young do not mind to try on knitted vests, funny hats and long skirts. Grandma style continues its march across the planet. And not so long ago, the Network flew viral photo, which captures a laughing grandmother, who saw a young man in a similar coat in a plaid. There are enough fashion houses and celebrities who promote this style to the masses. For example, the Italian brand Miu Miu presented a whole collection for the fall-winter season 2023 in grandmacore style - with knitted sweaters, long straight skirts, cozy cardigans and discreet colors. Grandma's comfort in all its glory!
It's time to turn to your grandmothers for fashion advice, because trends from the 60s and 70s are gaining insane popularity. But before we get started, let's first understand what grandmacore fashion is and what trend it is.
What Is Grandmacore?
Before we talk about what grandmacore fashion is, let's take a look at a few recent fashion trends. First is normcore, which we just recently talked about, i.e. super comfortable fits, loose pants without arrows, sneakers dubbed dad sneakers, trenchcoats in neutral shades without decorations, Chelsea boots, and boots in simple basic monochrome.
Secondly, it's total oversize, which has had the entire fashion industry in its grip for several years now. Thirdly, it is the so-called quiet luxury, i.e. expensive textures - fur, velvet, natural leather - mixed with ordinary clothes with deliberate ease. And what happens if you combine all these trends of recent years? That's right, the same grandpacore and grandmacore aesthetic.
The whole thing about this aesthetic is that fashinistas in age are not trying to impress. They don't need sequined pants or massive bow scarves obscuring their face to somehow make a statement about their identity and taste. No, what they want is to be comfortable in their clothes. And their love for retro models - the clothes of their youth - becomes the cherry on the cake. Minimalism, vintage, comfort - voila, a stylish look is ready. Even if it was never intended to be stylish in the first place.
Secondly, it's total oversize, which has had the entire fashion industry in its grip for several years now. Thirdly, it is the so-called quiet luxury, i.e. expensive textures - fur, velvet, natural leather - mixed with ordinary clothes with deliberate ease. And what happens if you combine all these trends of recent years? That's right, the same grandpacore and grandmacore aesthetic.
The whole thing about this aesthetic is that fashinistas in age are not trying to impress. They don't need sequined pants or massive bow scarves obscuring their face to somehow make a statement about their identity and taste. No, what they want is to be comfortable in their clothes. And their love for retro models - the clothes of their youth - becomes the cherry on the cake. Minimalism, vintage, comfort - voila, a stylish look is ready. Even if it was never intended to be stylish in the first place.
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Black
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Chili Red
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Black
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Chili Red
Why Is It Increasing in Popularity?
Why is the grandmacore aesthetic so popular today? What is the reason? There are several obvious answers.
Ravlenie on comfort and coziness. Finally, fashion has turned to convenience and practicality, not just beauty, which often pressed, rubbed and created problems. In such clothes everyone feels safe, protected, as if grandmother's hands shelter from all adversity.
Grandmothers live leisurely, smile a lot, realizing that it is necessary to enjoy every moment. It is this philosophy that attracts young people. So why not imitate grandmothers at least in clothes?
Grandmacore chic coincided with the trend for thrift and vintage. So “slow” fashion is only gaining momentum. Its main principle is to use what you already have. So this trend does without constant buying of things and accessories. After all, it is enough to look in your grandmother's closet and borrow a couple or three items of clothing or shoes.
Ravlenie on comfort and coziness. Finally, fashion has turned to convenience and practicality, not just beauty, which often pressed, rubbed and created problems. In such clothes everyone feels safe, protected, as if grandmother's hands shelter from all adversity.
Grandmothers live leisurely, smile a lot, realizing that it is necessary to enjoy every moment. It is this philosophy that attracts young people. So why not imitate grandmothers at least in clothes?
Grandmacore chic coincided with the trend for thrift and vintage. So “slow” fashion is only gaining momentum. Its main principle is to use what you already have. So this trend does without constant buying of things and accessories. After all, it is enough to look in your grandmother's closet and borrow a couple or three items of clothing or shoes.
How to Wear the Grandmacore Aesthetic？
Fashion is cyclical. Often what was fashionable many decades ago becomes relevant again. For example, today “grandma style” in clothes is gaining momentum around the world. Boldly pull out of the far corners of the closet favorite dresses, sweaters, and blouses of your grandmothers and create relevant and unique images.
👍Collar designs
All girls who dream of once and for all getting rid of the boring school life white collars, I want to say: “Take your time!” In one variation or another romantic accessory is always present in a woman's closet and helps to add zest to the image. Moreover, the collar can become a key detail of the grandmacore aesthetic. But you need to choose the actual model of the season. White ascetic collars are a thing of the past, embroidered with pearls were also, and now is the time of grandmother's collars.
This detail of the closet has become theatrically noticeable, slightly exaggerated and the main in the image. Collars can be decorated with ruffles, ribbons, fringe of a different color, painted with embroidery, sewn from guipure or thin batiste. They are on clothes and for going out, and for weekdays. And if you have all these feminine things that are not in honor, the accent collar should not be abandoned anyway: now it will look stylish in different looks - for example, in the image with rough boots and a leather jacket.
👍Knitwear
It is also among this year's must-haves. If your figure allows, you can choose very feminine models of dresses - long, sewn from openwork knitted fabric. If you don't like tight-fitting styles, there are plenty of unusual knitted garments too. By the way, not only knitted dresses can update your closet: at the peak of popularity are all kinds of sweaters, cardigans, knitted shorts, knickers (knitted underpants with a high waist), and tops in lingerie style - to wear them, of course, more pleasant at home, but for the exit, designers have also come up with options: with transparent and mesh fabrics, with a voluminous jacket or cardigan.
👍Knitted vest
A knitted vest is one of the indispensable things in the off-season. It not only saves from the changeable weather in spring but also makes the grandmacore image relaxed and stylish. If our grandmothers knitted vests on their own, now it is easy to find the right models for every taste in stores: from accent ultra-short with an unusual weave to classic free in pastel base colors. They look best with monochrome or contrasting T-shirts, but the most daring can try on a vest right on the bare body.
👍Quilted jacket
Do you remember how in the cool spring evenings your grandmother went to the garden plot to plant potatoes in an absorbent cotton jacket? Now such a quilted jacket has become an integral part of any fashionista's closet. From K-pop idols to Hollywood stars, everyone is wearing these quilted jackets. Colors range from the original khaki to the wide selection today, and long and short models have also appeared, so everyone can find a suitable option.
If you want to combine it with a classic look, then choose a straight short model - with such a style strict looks more organic. And for those who like a loose fit, it is better to look for oversized variants with a belt. Without it, you can create a relaxed grandmacore image, and with it - boldly wear any dress and wide pants. This practical winter jacket has become a new fashion trend.
👍Midi dress with floral prints
Girls simply adored dresses in a flower since they could be “walked out” and to dance, and to work. Especially valued were models of universal cut of medium length with a small V-neckline and short sleeves. Such dresses are relevant today, and to bring a romantic image to a comfortable urban one, you only need a wide leather belt and shoes on a stable heel.
👍Sundresses
In the 60s, because of the shortage of goods, sundresses became a “wand-helper” for fashionistas. They could be combined with a variety of things: with a shirt, with a blouse, and with a tight turtleneck. Those who want to create a universal capsule closet should take note of this trend. In addition to functional monochrome models, you can safely add a similar dress with an active floral print to summer outfits.
👍Crochet top
If earlier we joked about tops resembling a crocheted napkin, now every girl dreams of getting such a blouse in her fashion arsenal. And, in the years of scarcity such an item of the closet was a real pride of any fashionista, and made herself, and in the trends hit. It is best to combine tops in the technique of crochet with a solid-colored bottom and give preference to natural fabrics. So the whole image will look not garish, but harmonious.
👍A string bag
Many people got a bag when they started to think about environmental issues. It takes up little space in the bag, and the need to take plastic bags at the checkout is instantly eliminated. Designers promptly reacted to this trend and offered to replace the usual bags with our grandmother's favorite accessory. Milk bottles, apricots, and books were put in it. Today, we look to the past for inspiration, so the accessory has caught on with modern fashionistas. Go shopping or for a walk with a shopping bag and put in it the things that inspire you: a book, a magazine, a cosmetic bag, and a good-looking bottle of water.
Accessories within the grandmacore aesthetic do not just complement the clothes, but play a leading role in creating the perfect look. Choose flirty berets and knitted hats with pom-poms, massive horn-rimmed glasses, and fluffy necklaces. Decorate your fingers with countless rings bought at the nearest flea market, and the lapels of jackets and coats with vintage brooches. The shoes are comfortable and a little old-fashioned, and you're carrying a leather briefcase or a funny reticule. And here you are equipped for a fashionable promenade, and you don't care what people around you think.
Of course, the grandmacore aesthetic, like any other trend, will have both fans and haters. All the better! Only you decide how to look like, how to dress, what music to listen to, and with whom to be friends. Perhaps in the everyday hustle and bustle, we forgot about the main thing: there is no need to be afraid of judgmental looks because it is so important to be yourself in any situation!
👍Collar designs
All girls who dream of once and for all getting rid of the boring school life white collars, I want to say: “Take your time!” In one variation or another romantic accessory is always present in a woman's closet and helps to add zest to the image. Moreover, the collar can become a key detail of the grandmacore aesthetic. But you need to choose the actual model of the season. White ascetic collars are a thing of the past, embroidered with pearls were also, and now is the time of grandmother's collars.
This detail of the closet has become theatrically noticeable, slightly exaggerated and the main in the image. Collars can be decorated with ruffles, ribbons, fringe of a different color, painted with embroidery, sewn from guipure or thin batiste. They are on clothes and for going out, and for weekdays. And if you have all these feminine things that are not in honor, the accent collar should not be abandoned anyway: now it will look stylish in different looks - for example, in the image with rough boots and a leather jacket.
👍Knitwear
It is also among this year's must-haves. If your figure allows, you can choose very feminine models of dresses - long, sewn from openwork knitted fabric. If you don't like tight-fitting styles, there are plenty of unusual knitted garments too. By the way, not only knitted dresses can update your closet: at the peak of popularity are all kinds of sweaters, cardigans, knitted shorts, knickers (knitted underpants with a high waist), and tops in lingerie style - to wear them, of course, more pleasant at home, but for the exit, designers have also come up with options: with transparent and mesh fabrics, with a voluminous jacket or cardigan.
👍Knitted vest
A knitted vest is one of the indispensable things in the off-season. It not only saves from the changeable weather in spring but also makes the grandmacore image relaxed and stylish. If our grandmothers knitted vests on their own, now it is easy to find the right models for every taste in stores: from accent ultra-short with an unusual weave to classic free in pastel base colors. They look best with monochrome or contrasting T-shirts, but the most daring can try on a vest right on the bare body.
👍Quilted jacket
Do you remember how in the cool spring evenings your grandmother went to the garden plot to plant potatoes in an absorbent cotton jacket? Now such a quilted jacket has become an integral part of any fashionista's closet. From K-pop idols to Hollywood stars, everyone is wearing these quilted jackets. Colors range from the original khaki to the wide selection today, and long and short models have also appeared, so everyone can find a suitable option.
If you want to combine it with a classic look, then choose a straight short model - with such a style strict looks more organic. And for those who like a loose fit, it is better to look for oversized variants with a belt. Without it, you can create a relaxed grandmacore image, and with it - boldly wear any dress and wide pants. This practical winter jacket has become a new fashion trend.
👍Midi dress with floral prints
Girls simply adored dresses in a flower since they could be “walked out” and to dance, and to work. Especially valued were models of universal cut of medium length with a small V-neckline and short sleeves. Such dresses are relevant today, and to bring a romantic image to a comfortable urban one, you only need a wide leather belt and shoes on a stable heel.
👍Sundresses
In the 60s, because of the shortage of goods, sundresses became a “wand-helper” for fashionistas. They could be combined with a variety of things: with a shirt, with a blouse, and with a tight turtleneck. Those who want to create a universal capsule closet should take note of this trend. In addition to functional monochrome models, you can safely add a similar dress with an active floral print to summer outfits.
👍Crochet top
If earlier we joked about tops resembling a crocheted napkin, now every girl dreams of getting such a blouse in her fashion arsenal. And, in the years of scarcity such an item of the closet was a real pride of any fashionista, and made herself, and in the trends hit. It is best to combine tops in the technique of crochet with a solid-colored bottom and give preference to natural fabrics. So the whole image will look not garish, but harmonious.
👍A string bag
Many people got a bag when they started to think about environmental issues. It takes up little space in the bag, and the need to take plastic bags at the checkout is instantly eliminated. Designers promptly reacted to this trend and offered to replace the usual bags with our grandmother's favorite accessory. Milk bottles, apricots, and books were put in it. Today, we look to the past for inspiration, so the accessory has caught on with modern fashionistas. Go shopping or for a walk with a shopping bag and put in it the things that inspire you: a book, a magazine, a cosmetic bag, and a good-looking bottle of water.
Accessories within the grandmacore aesthetic do not just complement the clothes, but play a leading role in creating the perfect look. Choose flirty berets and knitted hats with pom-poms, massive horn-rimmed glasses, and fluffy necklaces. Decorate your fingers with countless rings bought at the nearest flea market, and the lapels of jackets and coats with vintage brooches. The shoes are comfortable and a little old-fashioned, and you're carrying a leather briefcase or a funny reticule. And here you are equipped for a fashionable promenade, and you don't care what people around you think.
Of course, the grandmacore aesthetic, like any other trend, will have both fans and haters. All the better! Only you decide how to look like, how to dress, what music to listen to, and with whom to be friends. Perhaps in the everyday hustle and bustle, we forgot about the main thing: there is no need to be afraid of judgmental looks because it is so important to be yourself in any situation!
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