Goelia’s 30th Anniversary: 30 Years of Cheng-fashion

On February 28, 2025, Goelia will celebrate its 30th anniversary. Goelia was born in Guangzhou, the capital of Guangdong Province, China, and grew up with Xiang Yun Silk, which is a national intangible cultural heritage in Guangdong province. On the occasion of the brand's 30th anniversary, through Xiang Yun Silk, Goelia represents the voice of “Chinese Fashion” and shares the story of Cheng-fashion with the world.

Narrate One Story of Cheng-Fashion for 30 Years

Goelia's concept for making garments is called Cheng-Fashion. “Cheng-Yi” is a Chinese homonym of the fashion term "ready-to-wear", which means not only the production of clothing, but more importantly things are wholehearted, sincere and honest.

“Cheng” integrates the wisdom of Chinese philosophy that has lasted for thousands of years. In Chinese philosophy, "Cheng" is an extremely important quality and philosophical concept. In ancient Chinese, "Cheng" means trust. In Goelia's fashion values, "Cheng" means that words and deeds are consistent in order to accomplish things. "Cheng" is not only Goelia's inner truth, but also our trustworthiness to the outside world.

For 30 years, Goelia has insisted on doing every little thing well with high-quality fabrics, careful design and production, reasonable pricing and attentive service, providing customers with a better consumption experience.

Tell the story of Cheng-fashion with Xiang Yun Silk

As a fashion brand founded and developed in Guangzhou, Goelia has a deep affection and natural cultural resonance for Xiang Yun Silk.

Xiang Yun Silk has a history of over 2,000 years in China. It is a national intangible cultural heritage and is known as "soft gold". The formation of a piece of Xiang Yun Silk has to go through "three wash, nine boils and eighteen suns", soaked in juice and blended into mud. The output depends on the sunshine of a year.

Xiang Yun Silk uses "heaven and earth" as a painting, depicting the simple lives of oriental craftsmen , who work at sunrise and res at sunset, and tells the Cheng-fashion philosophy of harmony between humans and nature, paying tribute to nature, time and life. It is not only an intangible cultural heritage work, but also a gift of time, and a poetic expression of the integration of man and heaven and earth.The process of Xiang Yun Silk from fabric to clothing symbolizes the harmonious unity and dynamic balance of man, nature and all things. It also expresses the beautiful vision of Goelia to go from the East to the world and to integrate fashion and culture.

As one of the first women’s fashion brands to emerge alongside the wave of Chinese fashion, Goelia has witnessed the most flourishing 30 years of Chinese fashion and fashion industry. With its 30-year journey, Goelia pays tribute to 30 years of Chinese fashion. Brand globalization=cultural globalization. Relying on the intangible cultural heritage of Xiang Yun Silk, Goelia takes the East as its origin, provides cultural and warm clothing to global fashion users, and shares the story of "Cheng-fashion" with the world.