What Is Clean Girl Aesthetic?
30 Jul 2024
In recent years, new aesthetics have been appearing in the fashion industry at an astonishing rate, not without the help of Influencers and social media, of course. Some of them are forgotten very quickly, leaving no aftertaste behind. However, one of them has become the longest-lasting: the Clean-girl aesthetic has been on the trend list since 2022. To date, the number of views of TikTok videos with this hashtag has almost reached 10 billion. Let's say right away: we like this new trend very, very much. Bloggers present clean-girl not just as another new trend, but rather as a lifestyle, which includes careful self-care, a healthy lifestyle, and minimalism in appearance.
In general, it's nice to realize that a lifestyle is coming into fashion that not only reflects the latest runway and street style trends but also takes care of mental health. And yes, the Clean Girl asesthetic is much deeper and healthier than it seems! A well-groomed, yet natural appearance is relevant at all times. Today, these simple truths are transformed into a whole trend - clean girl aesthetics.
What does it mean? We'll explain in order, what is the secret of a clean girl aesthetic and how to create a look in this style. We have collected the most actual outfits in clean girl style and tell you how to recreate them. Let's see!
In general, it's nice to realize that a lifestyle is coming into fashion that not only reflects the latest runway and street style trends but also takes care of mental health. And yes, the Clean Girl asesthetic is much deeper and healthier than it seems! A well-groomed, yet natural appearance is relevant at all times. Today, these simple truths are transformed into a whole trend - clean girl aesthetics.
What does it mean? We'll explain in order, what is the secret of a clean girl aesthetic and how to create a look in this style. We have collected the most actual outfits in clean girl style and tell you how to recreate them. Let's see!
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Off White
What Is the Clean Girl Aesthetic?
Clean girl aesthetic is one of the most popular trends of the season, which swirled two years ago. The pandemic is to blame: the clean girl trend was born as a response to drastic global changes.
The clean girl aesthetic was born out of the same desire to add order, calm, harmonious minimalism to one's life. At first, it was a morning routine, measured, deliberate, multi-step. Videos of girls washing their faces and taking care of their skin to lo-fi music went viral on social networks. Then the trend spread to the closet, where they dress in the same calm and thoughtful way - and we want to tell you about the main features of this clean girl style.
Have you noticed that for quite some time now, fashion has become more of the same minimalism? All that intrusive decor has receded into the background, and among the fashion palette more and more often began to appear neutral calm shades.
Aesthetics is based on minimalism and naturalness in everything: from the choice of clothes and makeup to taking care of your health and lifestyle. If we talk about fashion, then choosing the Clean girl style, you should look like you have not stood in front of the mirror for 15 minutes and did not think about what to wear today. The principles of a “clean girl” are minimalism, order, calmness, and harmony. In such outfits, you should feel as comfortable as possible.
But at the same time, your shirt is clean and fresh, your pants are ironed and your skin is glowing. There is no room for bright colors and bold silhouettes in this trend: the more laconic, loose, and elegant your outfits are, the more your style will reflect the clean girl aesthetic.
The clean girl aesthetic was born out of the same desire to add order, calm, harmonious minimalism to one's life. At first, it was a morning routine, measured, deliberate, multi-step. Videos of girls washing their faces and taking care of their skin to lo-fi music went viral on social networks. Then the trend spread to the closet, where they dress in the same calm and thoughtful way - and we want to tell you about the main features of this clean girl style.
Have you noticed that for quite some time now, fashion has become more of the same minimalism? All that intrusive decor has receded into the background, and among the fashion palette more and more often began to appear neutral calm shades.
Aesthetics is based on minimalism and naturalness in everything: from the choice of clothes and makeup to taking care of your health and lifestyle. If we talk about fashion, then choosing the Clean girl style, you should look like you have not stood in front of the mirror for 15 minutes and did not think about what to wear today. The principles of a “clean girl” are minimalism, order, calmness, and harmony. In such outfits, you should feel as comfortable as possible.
But at the same time, your shirt is clean and fresh, your pants are ironed and your skin is glowing. There is no room for bright colors and bold silhouettes in this trend: the more laconic, loose, and elegant your outfits are, the more your style will reflect the clean girl aesthetic.
Clean Girl Aesthetic Essentials
Beauty routine as part of the Sléan girl style
The Sléan girl trend started not with the closet, but with the beauty routine and natural makeup. To follow this aesthetic, it's not enough to wear linen pants and maxi dresses. It's important to keep an eye on how your makeup and styling looks. When it comes to hair, try to go for simple styles with a slightly sloppy feel - it could be a slightly disheveled braid, a bun with a few strands sticking out, or curls pinned up with a crab or tied up with a scarf.
Makeup is even easier: minimize decorative cosmetics and try to achieve the effect of “makeup without makeup”. For this purpose, put aside shadows, colored eyeliners, and bright lipstick, armed with blush and lip gloss.
Clean girl hairstyle
The classic style is a sleek bun or ponytail with a parting in the middle. Hair gels and hair pastes will help to comb your hair without a single “rooster”. And to smooth out small knocked-out hairs you can use special sticks or even gel for eyebrows. The hairstyle should be fixed with a transparent elastic band so that it does not draw attention to itself.
The Sléan girl trend started not with the closet, but with the beauty routine and natural makeup. To follow this aesthetic, it's not enough to wear linen pants and maxi dresses. It's important to keep an eye on how your makeup and styling looks. When it comes to hair, try to go for simple styles with a slightly sloppy feel - it could be a slightly disheveled braid, a bun with a few strands sticking out, or curls pinned up with a crab or tied up with a scarf.
Makeup is even easier: minimize decorative cosmetics and try to achieve the effect of “makeup without makeup”. For this purpose, put aside shadows, colored eyeliners, and bright lipstick, armed with blush and lip gloss.
Clean girl hairstyle
The classic style is a sleek bun or ponytail with a parting in the middle. Hair gels and hair pastes will help to comb your hair without a single “rooster”. And to smooth out small knocked-out hairs you can use special sticks or even gel for eyebrows. The hairstyle should be fixed with a transparent elastic band so that it does not draw attention to itself.
How to Nail the Clean Girl Aesthetic, According to Fashion Influencers
Within this aesthetic, it is important to have quality basic things. They should be simple and elegant but necessarily made of expensive materials: silk, cashmere, angora, linen. The color scheme is restrained and calm: white, beige, gray, graphite, powder, and other calm shades. How to create stylish looks?
👍Denim
Denim is the basis of the clean girl style. And it must be free and simple cut. In order not to make a mistake with the choice, give preference to simple denim shirts and basic jeans free cut, excluding skinnies and baggy models of “XXL” size. From skinnies in this case will have to give up.
The second important aspect is - the palette. As for the color execution, we recommend betting on light tones. It is best to choose products of light shades: blue, white, or beige - these 3 colors are a kind of base on which the whole style is built. In the clean girl aesthetic, by the way, especially popular elongated models that cover part of the shoe.
👍Loose shirt
The shirt is an indispensable masthead in a woman's closet that can easily become the basis for a variety of aesthetics and trends. In the clean girl aesthetic, a voluminous white shirt made of cotton or linen usually comes to the fore, which can be combined with wide pants, straight jeans, satin maxi skirts, and suit shorts. If white seems too boring for you, there is an alternative - a blue, soft pink, or cream shirt will also fit perfectly into your “clean” outfit.
👍Oversized blazer
Remember how popular dad sneakers were at one time? Well, now this trend, within the framework of the trend in question, has spread to jackets. What is characteristic of such? Not only hypertrophied size and loose fit. They also lack all sorts of decor, and fittings are presented in a minimal amount. It should be, so to speak, “clean”, without unnecessary elements. Moreover, this also applies to the color scheme.
A particularly popular styling technique in the clean girl trend is to wear jackets from a man's shoulder in combination with romantic satin skirts, straight jeans, wide pants made of natural materials, and laconic floor-length dresses. The only rule - you should give preference to free-cut models without unnecessary accessories in neutral shades - black, beige, and gray.
👍 Maxi dress or skirt
In clean girl aesthetics, simplicity and naturalness come first, rather than complex stylistic techniques or flashy cuts. A maxi dress fits perfectly into this concept and with the right choice of accessories, despite its modesty, looks no less spectacular than short and bright models.
Choose a maxi dress or skirt without unnecessary decoration and in natural colors - in summer it can be white, milky, and blue shades, and for autumn olive, dark blue, or ochre, as in the first photo. You can complete the look with Vietnamese, elegant ballet flats, a roomy bag, and a cashmere sweater - an option for cooler evenings.
👍Lingerie style top
Another indispensable element in creating a minimalist style is a linen top. In the new season, this model is especially popular - it is easy to integrate into everyday looks in combination with blue jeans or classic pants. To fit in with the clean girl style, choose tops in calm natural colors - white, milk, blue, dark brown, or black.
👍Linen pants
Another bottom, without which it is difficult to build a harmonious image for summer in the clean girl aesthetic, is linen pants. They can not only provide comfort in the hottest weather but also balance the sensual top if you decide to try on a linen-style top or a simple T-shirt.
👍Basic top and cardigan
A very winning tandem is a top, which can be shortened, and a baggy cardigan. The main thing is to follow a certain logic when composing clean girl outfits. Namely, stick to simplicity and a neutral palette. So, the top must be chosen pleasant to the body from natural fabric, such as cotton, silk, or jersey, and the cardigan - reminiscent of a cozy plaid. And to finish the set will help the same free-cut denim pants.
Another convenient option is monochrome yoga suits, in which it-girls such as Kendall Jenner, Bella Hadid, and Hailey Bieber can often be spotted.
👍Minimalism is everything
Do not think that “clean girl” excludes the use of accessories or jewelry. You may well wear earrings or a pendant, but only without excesses. In the outfits of clean girls, you will not find an abundance of bright rings, chokers, accent bags, and non-standard shoes. Simplicity and elegance rule here, so when choosing accessories for “clean” images, you can safely follow Coco Chanel's advice: “Less is better: take off what you wore last”. In shoes give preference to laconic ballet flats, flip-flops, or white sneakers, among jewelry choose pearls and white gold, and as a bag will be suitable basic models, proven over time.
Despite the desire for neatness, a clean girl aesthetic implies a slight carelessness - the appearance should create not only the impression of grooming but also relaxed as if you are not trying at all. The shirt can stick out slightly from under the sweater, or it can be tucked into the pants only on one side. Creases in the fabric are welcome. This stylistic technique is really popular.
👍Denim
Denim is the basis of the clean girl style. And it must be free and simple cut. In order not to make a mistake with the choice, give preference to simple denim shirts and basic jeans free cut, excluding skinnies and baggy models of “XXL” size. From skinnies in this case will have to give up.
The second important aspect is - the palette. As for the color execution, we recommend betting on light tones. It is best to choose products of light shades: blue, white, or beige - these 3 colors are a kind of base on which the whole style is built. In the clean girl aesthetic, by the way, especially popular elongated models that cover part of the shoe.
👍Loose shirt
The shirt is an indispensable masthead in a woman's closet that can easily become the basis for a variety of aesthetics and trends. In the clean girl aesthetic, a voluminous white shirt made of cotton or linen usually comes to the fore, which can be combined with wide pants, straight jeans, satin maxi skirts, and suit shorts. If white seems too boring for you, there is an alternative - a blue, soft pink, or cream shirt will also fit perfectly into your “clean” outfit.
👍Oversized blazer
Remember how popular dad sneakers were at one time? Well, now this trend, within the framework of the trend in question, has spread to jackets. What is characteristic of such? Not only hypertrophied size and loose fit. They also lack all sorts of decor, and fittings are presented in a minimal amount. It should be, so to speak, “clean”, without unnecessary elements. Moreover, this also applies to the color scheme.
A particularly popular styling technique in the clean girl trend is to wear jackets from a man's shoulder in combination with romantic satin skirts, straight jeans, wide pants made of natural materials, and laconic floor-length dresses. The only rule - you should give preference to free-cut models without unnecessary accessories in neutral shades - black, beige, and gray.
👍 Maxi dress or skirt
In clean girl aesthetics, simplicity and naturalness come first, rather than complex stylistic techniques or flashy cuts. A maxi dress fits perfectly into this concept and with the right choice of accessories, despite its modesty, looks no less spectacular than short and bright models.
Choose a maxi dress or skirt without unnecessary decoration and in natural colors - in summer it can be white, milky, and blue shades, and for autumn olive, dark blue, or ochre, as in the first photo. You can complete the look with Vietnamese, elegant ballet flats, a roomy bag, and a cashmere sweater - an option for cooler evenings.
👍Lingerie style top
Another indispensable element in creating a minimalist style is a linen top. In the new season, this model is especially popular - it is easy to integrate into everyday looks in combination with blue jeans or classic pants. To fit in with the clean girl style, choose tops in calm natural colors - white, milk, blue, dark brown, or black.
👍Linen pants
Another bottom, without which it is difficult to build a harmonious image for summer in the clean girl aesthetic, is linen pants. They can not only provide comfort in the hottest weather but also balance the sensual top if you decide to try on a linen-style top or a simple T-shirt.
👍Basic top and cardigan
A very winning tandem is a top, which can be shortened, and a baggy cardigan. The main thing is to follow a certain logic when composing clean girl outfits. Namely, stick to simplicity and a neutral palette. So, the top must be chosen pleasant to the body from natural fabric, such as cotton, silk, or jersey, and the cardigan - reminiscent of a cozy plaid. And to finish the set will help the same free-cut denim pants.
Another convenient option is monochrome yoga suits, in which it-girls such as Kendall Jenner, Bella Hadid, and Hailey Bieber can often be spotted.
👍Minimalism is everything
Do not think that “clean girl” excludes the use of accessories or jewelry. You may well wear earrings or a pendant, but only without excesses. In the outfits of clean girls, you will not find an abundance of bright rings, chokers, accent bags, and non-standard shoes. Simplicity and elegance rule here, so when choosing accessories for “clean” images, you can safely follow Coco Chanel's advice: “Less is better: take off what you wore last”. In shoes give preference to laconic ballet flats, flip-flops, or white sneakers, among jewelry choose pearls and white gold, and as a bag will be suitable basic models, proven over time.
Despite the desire for neatness, a clean girl aesthetic implies a slight carelessness - the appearance should create not only the impression of grooming but also relaxed as if you are not trying at all. The shirt can stick out slightly from under the sweater, or it can be tucked into the pants only on one side. Creases in the fabric are welcome. This stylistic technique is really popular.
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